Job Purpose To create a balanced merchandise assortment for retail stores based on consumer preference and brand image. The ideal merchandise mix for retail stores based on design selection, price grid, styling grid, and option plan should aim at maximizing full price sell-through at stores. Job Context & Major Challenges Similar to JDs, Major challenges 1. Getting the correct merch grid for each store across categories. 2. Store Layout :- New stores – ensuring accurate allocation of stocks as …