Performance Marketing Manager | CTC Upto 13 LPA

Company Description We are a seed-stage, AI stealth startup building next-generation AI companions for Bharat, backed by leading investors. We are looking for a growth-driven Performance Marketing professional who can take ownership of user acquisition, campaign optimization, and revenue growth. The ideal candidate is data-driven, understands consumer behavior and subscription economics, and thrives in a fast-paced startup environment. You will work closely with the founding team to scale growth through experimentation, analytics, and performance marketing. Responsibilities • Own and execute performance marketing campaigns across Meta Ads and Google Ads to drive user acquisition and revenue growth • Develop and optimize acquisition strategies focused on CAC, ROAS, LTV, and payback periods • Analyze campaign performance, user behavior, retention, and churn to identify growth opportunities • Optimize subscription funnels, paywalls, and trial-to-paid conversions to improve monetization • Design and execute A/B tests across ad creatives, audiences, bidding strategies, and landing pages • Leverage analytics tools such as GA4 and BigQuery to track attribution, cohort performance, and conversion metrics • Collaborate with product and creative teams to improve engagement, retention, and overall user experience • Identify and test new growth channels, including influencer marketing, organic acquisition, and emerging ad platforms • Build performance reports and forecasts to support data-driven marketing decisions Qualifications • 1+ years of hands-on experience in performance marketing, preferably with consumer apps, subscription products, or e-commerce • Strong expertise in Meta Ads and Google Ads, including campaign setup, optimization, and scaling • Solid understanding of growth metrics such as CAC, LTV, ROAS, retention, and subscription unit economics • Experience working with marketing analytics tools such as GA4, BigQuery, or similar platforms • Proven ability to analyze campaign data, identify growth opportunities, and improve conversion rates • Strong analytical thinking, problem-solving skills, and an experimentation-driven mindset • Ability to take ownership, move quickly, and work effectively in a high-growth, early-stage startup • Excellent communication and collaboration skills