D2C Digital Marketing Expert / Performance Marketing Manager

We are looking for a data-driven and results-oriented D2C Digital Marketing Expert to take complete ownership of our end-to-end digital growth, customer acquisition, and performance marketing engine. In this role, you will be the driving force behind our direct-to-consumer (D2C) brand growth, managing multi-channel ad spend, shaping high-converting creative strategies, and scaling our revenue profitably. If you have a proven track record of scaling D2C brands from the ground up, managing high-stakes ad budgets, and executing winning Meta ad campaigns, we want to talk to you. Key Responsibilities • Performance & Paid Media Management: • Plan, execute, scale, and optimize end-to-end paid acquisition campaigns primarily on Meta (Facebook & Instagram), alongside Google Ads, YouTube, and other relevant channels. • Continuously monitor CPA, ROAS, CAC, LTV, and conversion funnels to ensure maximum return on ad spend (ROAS). • Budget & Media Buying Management: • Strategic allocation and daily management of lead generation and performance marketing budgets to hit growth targets efficiently. • Conduct rigorous A/B testing on audiences, ad placements, bidding strategies, and landing pages. • Creative Strategy & Direction: • Partner closely with graphic designers and copywriters to build a high-velocity creative testing framework. • Analyze creative performance data to identify winning angles, hooks, and formats (UGC, reels, static banners, carousels) that resonate with target D2C audiences. • Funnel Optimization & Analytics: • Oversee the complete customer journey from ad click to checkout, optimizing landing page conversion rates (CRO) and reducing drop-offs. • Generate detailed daily, weekly, and monthly performance reports with actionable insights for scaling. Requirements & Qualifications • Experience: 1-2 years of hands-on experience in performance marketing and digital growth, specifically within the D2C (Direct-to-Consumer) / E-commerce space. • Meta Ads Mastery: Deep, tactical expertise in Meta Ads Manager, pixel setup, custom/lookalike audiences, iOS 14+ tracking, and attribution models. • Budget Ownership: Proven experience successfully managing and scaling monthly ad budgets with a strong focus on ROAS and profitability. • Creative Mindset: Strong aesthetic and strategic sense for ad creatives; ability to write compelling ad copy briefs and analyze performance hooks. • Analytical Prowess: Highly proficient in GA4, Meta Analytics, Excel/Google Sheets, and dashboarding tools to track cohort retention and attribution.